A thank you is priceless

Oct 12, 2012 by

I don't know about you but I do always try and say thank you to people when they've done something for me, and often times if that has led to business for me then I like to make it something a bit more special, perhaps sending a gift card or having flowers delivered. It's just the way I was brought up I guess. Read More ... read more

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Starting a Business: How to Choose Insurance

Oct 8, 2012 by

When you’re starting a new business, your natural instinct is to try to keep your outgoings as small as possible. You might do your accounts in-house rather than paying an accountant or book-keeper. You may work from home instead of hiring an office. There are lots of areas where you can cut costs while you’re just getting started. However, one area where you should not try to skimp is insurance. Yes, having insurance won’t reduce the risks that you face in real terms, but it can help to soften the financial blow when something goes wrong. Insurance is a useful thing for any company to have, and in some industries, insurance is actually mandatory. Read More ... read more

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The basics of planning a marketing campaign

Oct 1, 2012 by

The public perception of the sales and marketing industry is that it’s a glamorous one, and a pretty easy job to do, but that couldn’t be further from the truth. Marketing campaigns are delicate and complex ideas, and there’s a lot of legwork to be done before you get to the posh parties, big launches, and crazy publicity stunts that are so prominent in the minds of the general public. In fact, if you’re part of a smaller company, your marketing might never reach that stage, but just because your marketing campaigns are smaller in scale, it doesn’t mean that they aren’t successful. Read More ... read more

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