Book Review: Bootstrap Marketing by Mike Morrison

Apr 9, 2012 by Helen

I sat and read this book in one session, I was enjoying it so much I didn't want to put it down! But it's a business book I hear you cry, yes, but it's a business book written for the small business owner in a small business owners language. Everything about this book fits into what I have been trying to do and share since I started my business. Mike talks about collaboration, about sharing knowledge, and does it without sounding like a guru or one of those 'expert' books that make you feel you're doing everything wrong and can only succeed by sending the author money for their fantastic programme. Read More ... read more

What would you like to see in your inbox?

Dec 1, 2011 by Helen

It's fast approaching the New Year and that time where many business owners review their marketing activity for the forthcoming year. Rather than guess what my audience would like to receive I thought I would carry out a quick poll to see what you would actually find the most useful. Read More ... read more

Why should I sign up to your newsletter?

Sep 29, 2011 by Helen

I have been working with Clients recently creating Autoresponders in MailChimp. Some people hear me say this and ask me to translate it into English for them! What do I mean by an autoresponder? It's an automated response to an action by a subscriber to your mailing list. You may remember in a recent post I discussed using MailChimp not just for monthly newsletters, but other activities as well. Read More ... read more

Who’s controlling your website?

Aug 30, 2011 by Helen

One of the tasks we carry out on behalf of Clients is updating their websites for them, however, we have noticed a trend of late where they have used a designer who hasn't given them control of the website, meaning that the only way to get anything changed is to pay your web designer to do it for you, and some of the update costs can be quite alarming. Read More ... read more

Facebook isn’t just for friends and pages

Aug 25, 2011 by Helen

I have been a Facebook user for many years now, it's a great way of keeping in touch with old work colleagues you would normally lose contact with, parents from nursery and friends who have moved away. That's the personal side of Facebook, but there's a whole other side to Facebook you might not have considered. Read More ... read more

HLS Business Solutions has an iPhone app

Aug 4, 2011 by Helen

HLS Business Solutions now has an iPhone app, allowing you to keep up to date with our blog, follow our social media activity and even ask questions of other app users. Read More ... read more